For Retail Professionals

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	April 7, 2006 How To Master Online Merchandising Web Site Best Practices That Drive Sales And Wow Customers by Sucharita Mulpuru with Carrie Johnson, Sean Meyer, Brian Tesch

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Executive Summary

Online retailers continue to struggle with poor conversion rates, difficult-to-use Web sites, and consumer preferences for shopping in stores. One of the solutions to address these woes is powerful Web site merchandising. With seven top-of-mind features that drive online merchandising improvements, and developments like segmentation and Web 2.0 technologies, retailers feel overwhelmed by a long list of to-dos. But they're not all must-haves for every retailer. To help retailers prioritize these initiatives, Forrester developed a three-step methodology to self-assess a site and create a merchandising road map.

TABLE OF CONTENTS

• Retailers Still Struggle To Get Online Merchandising Right
• Retailers: Beware Of A Boiling-The-Ocean Approach
• Ranking Web Site Merchandising: How Five Verticals Stack Up

RECOMMENDATIONS

• Focus On The Right Merchandising At The Right Time For The Right Business
• Supplemental Material
• Related Research Documents

This is an excerpt

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