For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	January 23, 2009 (updated March 25, 2009) Match iPhone Capabilities To Customer Goals by Vidya L. Drego with Ron Rogowski, Rachel Zinser	Average: 8  (2 ratings)

This is an excerpt

Executive Summary

The growing popularity of the iPhone, G1, and similar devices has prompted companies to rethink their mobile data experiences. Instead of shrinking their desktop Web sites to make them accessible by mobile devices, firms are capitalizing on the power and popularity of these devices to create mobile-specific data experiences in the forms of applications, Web sites, and integrated messaging features. But simply building these richer experiences doesn't ensure success. Companies looking to harness the power of these devices must design experiences that match appropriate device capabilities with user goals. To design successful mobile data experiences, companies must understand how people want to use mobile data channels, fit those data channels into multichannel scenarios, and focus on their strongest capability — timeliness.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.