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September 26, 2005 Mature Consumers Don't Look Their Age Onlineby Jim Nail with Sally M. Cohen |
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Executive Summary
The facts belie the stereotype of older consumers as Sidelined Citizens — technophobes and tech-adoption laggards. Consumers between the ages of 55 and 64 inclusively ("Mature") look quite mainstream in their technology adoption. While most consumers age 65 and over ("Senior") avoid technology, those who do use the Web actively communicate with friends and family, entertain themselves, and manage their lives with the help of technology.
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