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For Business Process Professionals

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February 21, 2007

Maximizer Is A Strong Performer In Midmarket CRM Suites

The Forrester Wave™ Vendor Summary, Q1 2007

by Liz Herbert

with Sharyn Leaver, William Band, Chip Gliedman, Ian Schuler, Mary Ann Rogan

This is an excerpt

Executive Summary

Maximizer Enterprise is a full customer relationship management (CRM) suite that spans sales, service, marketing, partner portals, and customer self-service. The product primarily appeals to small businesses looking for a lower cost, prepackaged solution that they can roll out quickly and easily. While Maximizer Enterprise provides most of the functionality required by the smaller end of the spectrum of small and medium-size businesses (SMBs), it lacks characteristics required by most large enterprises, such as connectors to enterprise ERP solutions and advanced development and customization tools.

This is an excerpt

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