For eBusiness & Channel Strategy Professionals

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	May 5, 2008 Maximizing eCommerce Content To Drive Sales The Weak Muscle Of eCommerce Technologies And The Need To Improve by Brian K. Walker with Carrie Johnson, Brendan McGowan	Average: 10  (2 ratings)

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Executive Summary

Rich and accurate product information is critical when it comes to selling online today — yet most eBusiness leaders at online retailers struggle with managing even the most basic content successfully. Inefficient and poorly supported homegrown tools are pervasive, and there is a notable lack of alternatives available. Although solutions will arise to meet online retailers' needs within the next three to five years, eBusiness executives can adapt in the short term by creating an online product content strategy that combines the right content and internal talent. In so doing, eBusiness leaders can start repairing today's challenged content efforts.

TABLE OF CONTENTS

• Retailer Systems Can't Support An Explosion In Product Content
• Vendors Will Create Better Solutions Designed For Selling

RECOMMENDATIONS

• Key Steps To Drive Product Content ROI
• Related Research Documents

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