For Healthcare & Life Sciences Professionals

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June 15, 2006 MD-Patient Online Contact Grows (Slowly) MDs Must Market Their Growing Online Services by Lynne "Sam" Bishop with Bradford J. Holmes, Will McEnroe

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Executive Summary

The majority of consumers have integrated the Net into their daily lives and interpersonal communication. But when it comes to communicating with physicians, all but a small percentage of consumers forego the Web in favor of the telephone. To boost consumers' adoption of electronic patient-provider communication, healthcare vendors and physician practice decision-makers must convince doctors to buy into the benefits of driving patients to online self service.

This is an excerpt

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