For Customer Experience Professionals

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	January 7, 2009 How To Measure ROI For Spanish-Language US Sites by Tamara Barber with Ron Rogowski, Elise Godfrey	Average: 8  (1 rating)

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Executive Summary

Customer experience professionals know they need hard metrics to prove the value of their Spanish-language sites, but most fail to plan for what they need to measure or how to measure it. Return on investment (ROI) measurements for Spanish-language sites in the US aren't vastly different from ROI measurements for any other Web site project. However, incorporating a new language means that firms will have to account for IT and localization costs and capture metrics that account for users switching between languages. But before the first Web page is even laid out, site owners must conduct customer research, seek agreement on how to measure success, align the site with other internal departments, and plan to measure the site's benefit to the brand.

TABLE OF CONTENTS

• Measuring ROI For Spanish-Language Sites Is Complex But Not Impossible

RECOMMENDATIONS

• Determine The Site's Goals And Metrics Before Building
• Supplemental Material
• Related Research Documents

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