For Interactive Marketing Professionals

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	November 3, 2008 Media Buying Making Smart Decisions with Tight Budgets by Michael Greene with David Card, Emily Riley

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Executive Summary

With tightening budgets and consumers' weakened confidence, advertisers are looking for ways to make every marketing dollar work overtime.

Key Questions

• How are consumers reacting to the current economic turmoil?
• How can online advertisers get the most from relatively tighter budgets?

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