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For Consumer Product Strategy Professionals

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February 8, 2008

Media Trends

Understanding Change Catalysts

by David Card, Michael Greene

with Bobby Tulsiani

This is an excerpt

Executive Summary

While media becomes increasingly fragmented, the evolution of online advertising and the rise of social media are set to shake up the industry.

TABLE OF CONTENTS

itemExecutive Summary

itemKey Trends

itemCatalysts for Online Media Change

itemReport Methodology

This is an excerpt

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