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August 17, 2005 Men Are From CNET, Women Are From iVillageGender Roles Persist Even As The Technology Adoption Gap Closesby Jim Nail with Sally M. Cohen |
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Executive Summary
Though the Internet gender gap is disappearing — female consumers are catching up to their male counterparts in online media consumption, purchasing behavior, and device ownership — differences in how men and women use technology die hard. On these ever-leveling playing fields of consumer technology and the Internet, gender roles persist: Men engage in financial activities, watch more TV, and spend more online; women keep in touch and shop over the Net.
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