Metrics-Driven Retail

Document Controls

Primary Analyst Photo	Document Information	Rate this Document
	May 29, 2007 Metrics-Driven Retail Using Web and Customer Data to Drive ROI by Patti Freeman Evans with David Daniels, Amanda Guzman

This is an excerpt

Retailers have the data to make great improvements to their businesses, but most are not effectively using it.

TABLE OF CONTENTS
Executive Summary Results Vary Greatly Among Retailers Using Metrics to Make Business Decisions With Tools and Staff in Place, Focus on Metrics Drives Market Share and Profit Potential To Gain Greater Benefit from Metrics, Retailers Must Expand Focus Beyond Marketing and Implement Organizational Processes Case Studies Report Methodology

Executive Summary

Results Vary Greatly Among Retailers Using Metrics to Make Business Decisions

With Tools and Staff in Place, Focus on Metrics Drives Market Share and Profit Potential

To Gain Greater Benefit from Metrics, Retailers Must Expand Focus Beyond Marketing and Implement Organizational Processes

Case Studies

Report Methodology

This is an excerpt

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.