For Interactive Marketing Professionals

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	October 16, 2007 Microblogging For Marketers by Peter Kim with Charlene Li, Cynthia N. Pflaum, Sarah Glass, Evadne Cokeh	Average: 8  (11 ratings)

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Executive Summary

Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, marketers should ensure that this Social Computing tool fits into a larger communications strategy before getting involved.

TABLE OF CONTENTS

• An Overview Of Microblogging For Marketers

RECOMMENDATIONS

• Use Microblogging To Build Relationships With Early Adopters
• Supplemental Material
• Related Research Documents

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