For Business Process Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 5, 2007 Microsoft Dynamics CRM Is A Strong Performer In The Enterprise CRM Suites Market The Forrester Wave™ Vendor Summary, Q1 2007 by William Band with Sharyn Leaver, Liz Herbert, Chip Gliedman, Ian Schuler, Mary Ann Rogan

This is an excerpt

Executive Summary

Microsoft is trying to exploit its desktop applications strength in large enterprises and promote its now-more-robust business applications to this sector. Buyer interest in Microsoft solutions is high in the SMB market and is growing in the enterprise segment. Enterprise buyers will be attracted to Microsoft Dynamics CRM if they have made a commitment to a Microsoft infrastructure in order to lower their TCO in buying and managing business technologies. Buyers also like Microsoft Dynamics CRM usability and its quick time-to-value compared with traditional CRM applications. The product provides basic capabilities in sales, customer service, and field service but is weaker in marketing and customer data management. Partner channel management and eCommerce capabilities are not offered to any appreciable degree, and there are no industry-specific solution sets.

This is an excerpt

Buy Risk-Free

Price: US $1749

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.