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February 11, 2008 Microsoft Woos Yahoo! For Media DominanceAcquisition Implications Would Transform Online Media Ecosystemby Shar VanBoskirk, Charlene Li
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This is an excerpt
Executive Summary
Microsoft announced an unsolicited bid to buy Yahoo! for $44.6 billion, a deal that, if consummated, would create a media conglomerate second only to Google in the online space. Forrester believes this acquisition would ultimately be a good thing for Microsoft, Yahoo!, advertisers, and consumers, although the difficulty of integrating the two giants would likely keep the benefits at bay for a time. If Yahoo! says yes, expect online display ads to grow even more than anticipated, media companies of all sizes to reinvent themselves, and Facebook to become a likely next acquisition for Microsoft.
This is an excerpt
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