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For Consumer Technology Professionals

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May 17, 2005

Microsoft's Xbox 360: First To Market

Game Console Round 2: Microsoft Comes Out Fighting

by Paul Jackson

with Ted Schadler

This is an excerpt

Executive Summary

Microsoft's Xbox 360, shown to industry professionals on Monday at the E3 2005 conference, has Redmond lighting up the leader board in the game console market. High-definition games, free online connectivity, and a high degree of device and gaming personalization set the pace for where Microsoft wants to take the market. But with the unveiling of the Sony's more powerful PlayStation 3 and the continued huge loses from Microsoft's games division, the Xbox 360 is by no means a guaranteed success.

This is an excerpt

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