For Customer Experience Professionals

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	December 13, 2011 Mistakes To Avoid When Hiring An Interactive Design Agency, 2011 Agencies Describe The Flaws In Clients' Hiring Practices by Jonathan Browne with Vidya L. Drego, Moira Dorsey, Jennifer Peterson

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Executive Summary

Firms increasingly need expertise from agencies to differentiate their brands online. However, agencies and clients are hurt by flawed hiring processes, and clients make fundamental errors that prevent them from getting the agency relationships they deserve. This document highlights the mistakes that firms make when hiring interactive design agencies and provides recommendations for how to achieve better partnerships.

This is an excerpt

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