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For Consumer Product Strategy Professionals

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December 16, 2008

The Mobile Broadband Future

Tactics to Position On-the-Go Mobile Broadband for PCs

by Ian Fogg

with Julie A. Ask, Mark Mulligan, Nick Thomas, Thomas Husson

This is an excerpt

Executive Summary

Mobile operators have enjoyed extensive initial success with mobile broadband services. They are now assessing how best to position packages against home broadband given increasing concern over mobile network capacity.

TABLE OF CONTENTS

itemExecutive Summary

itemMobile Broadband Has Arrived with a Clear Target Audience

itemGood Enough Mobile Broadband Will Appeal to Growing Numbers of Laptop Owners

itemOperators Must Develop a Fixed-Mobile Strategy to Ensure Long Term Customer Satisfaction

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Sales, Marketing, & Product Strategy, Corporate Strategy, Telecommunications Services, Data Services, Broadband & Remote Access, Mobile Services, Telecommunications Services By Region

Industry

Consumer Technology, Consumer Electronics, Consumer Telecommunications

Geography

Asia Pacific, Europe, North America