For Consumer Product Strategy Professionals

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	February 28, 2007 Mobile Business Users Determining Market for Content in BlackBerry Segment by Thomas Husson with Mark Mulligan

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Executive Summary

Content owners have not generally targeted the business user segment or tried to leverage the blurring boundaries between professional and personal lives, despite a strong focus on push e-mail solutions and productivity tools for mobile business users (i.e., users with phones from employers).

Key Questions

• What is the profile of a mobile business user?
• Which types of mobile content and services do mobile business users leverage?
• For which content services are mobile business users relatively more likely to pay?

This is an excerpt

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