For Consumer Product Strategy Professionals

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	January 27, 2009 (updated March 3, 2009) Mobile Content: Smart Strategies In A Slowdown by Neil Strother with Julie A. Ask

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Executive Summary

Mobile content will not suffer a meltdown as a result of the current economic slowdown, according to a new Forrester survey. Overall, just 6% of US online consumers expect to reduce their spending on mobile products such as ring tones, games, music, and other applications over the next year. Product strategy professionals must continue to offer compelling content in these categories while devoting some effort toward emerging content such as video.

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