For Consumer Product Strategy Professionals

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	April 17, 2007 Mobile Data Adoption Kicks Into High Gear Messaging Far Outpaces Use Of The Mobile Internet by Charles S. Golvin with Ellen Daley, Remy Fiorentino, Alyssa L. Baer	Average: 9  (2 ratings)

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Executive Summary

Wireless operators have now invested billions of dollars in network upgrades that enable a range of mobile data services (MDS), hoping to offset declines in voice revenues with these new services. How are they doing? Forrester's consumer survey reveals that MDS are moving into the mainstream: More than one-third of mobile subscribers use text messaging, and 18% send or receive picture messages, but adoption of the mobile Internet lags, with only 11% using it. Data users are not only younger, but their attitudes also expose a deeper engagement with their mobile phone and service, and they are more satisfied with all aspects of their mobile experience than are those who only use voice. Those who don't use data fail to see the value in MDS.

TABLE OF CONTENTS

• Mobile Data Moves Into The Mainstream
• Nondata Users Fail To See The Value In MDS

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