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	January 18, 2008 Mobile IM Adoption Forecast Europe: 2007 To 2013 by Niek van Veen with Michelle de Lussanet, Charles S. Golvin, Lauriane Camus

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Executive Summary

European mobile operators are launching mobile IM services, with mixed results among the different operators. But by the end of 2013, as many as 24% of mobile consumers will be using mobile IM services. To achieve that number, mobile operators have to get over their fear of brand erosion and SMS revenue cannibalization. Product managers will need to work on device usability, enable SMS interoperability, provide flat-fee IM packages, and market IM services by using Social Computing energy. In the long run, IM and presence services will integrate better with handsets' native applications and other services.

TABLE OF CONTENTS

• Instant Messaging Goes Mobile
• Operators' Fears Are Unfounded: The Real Opportunity Of Mobile IM
• Eighty Million European Mobile Consumers Will Use Mobile IM By 2013

RECOMMENDATIONS

• What Operators Can Do To Drive Mobile IM Adoption

WHAT IT MEANS

• Flat-Fee Messaging Will Become The Default
• Supplemental Material
• Related Research Documents

This is an excerpt

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