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For Consumer Product Strategy Professionals

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November 12, 2007

Mobile Internet

Leave the Browser at Home on the Desktop

by Julie A. Ask

with David Card, Michael Gartenberg

This is an excerpt

Executive Summary

High-speed wireless data networks are available to the majority of all cell phone users, but few are leveraging this capability to access the Internet from their cell phones.

TABLE OF CONTENTS

itemExecutive Summary

itemUse of Internet on Cell Phones Limited

itemMass Market Adoption Will Require Better, More Familiar Experience

itemConsumer Demand for Better Experience Cries Out for Complement to Browser

itemCase Studies

itemAppendix to Figure 7

itemReport Methodology

This is an excerpt

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