For Consumer Product Strategy Professionals

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	August 16, 2008 Mobile Devices Meeting the Service Needs of Upgraders by Thomas Husson with Mark Mulligan, Ian Fogg

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Executive Summary

From Samsung's Omnia to the Nokia N96, announcements of new smartphones highlighting the growing capabilities of mobile phones force mobile stakeholders to consider the kind of services that should be included on upgraded devices.

Key Questions

• Which consumers plan to upgrade their handsets, and what feature sets do they want?
• How can handset manufacturers and operators take advantage of changes in consumers' perception of mobile services?

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