For Consumer Product Strategy Professionals

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	December 4, 2008 Mobile Internet Web Strategies for Media Companies by Neil Strother with Julie A. Ask

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Executive Summary

With mobile Web access on the rise, media companies are compelled to provide more of their content to mobile consumers and are seeking new ways to meet demand.

Key Questions

• How does mobile browsing adoption vary among different age groups?
• What types of content do cell phone users want from their phones?
• What strategies should content owners and distributors employ to broaden their mobile reach?

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