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For Consumer Product Strategy Professionals
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April 26, 2007 Mobile MusicIdentifying Marketing Opportunities Beyond Ring Tones and Downloadsby Joe Laszlo with Julie A. Ask, David Card |
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Executive Summary
While most attention focuses on the revenue opportunities around ring tones and over-the-air downloads, the music industry stands to reap significant promotional benefits from other services delivered to mobile handsets.
Key Questions
- How many consumers currently listen to music on mobile handsets?
- What are the best opportunities for promoting music on mobile phones today?
- How popular are mobile communities based on bands?
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