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For Consumer Product Strategy Professionals

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December 14, 2008

Mobile Internet Devices

Identifying Prospective Consumer Buyers

by Ian Fogg

with Remy Fiorentino, Michelle de Lussanet, Lizet Menke

This is an excerpt

Executive Summary

Device makers from the PC, consumer electronics, and mobile phone industries have begun to develop products in the new category of mobile Internet devices (MIDs)—devices that deliver an optimal Internet experience on the go in a highly pocketable device. This analysis by Forrester Research examines the prospective audience for MIDs and what strategies product managers must adopt to increase MIDs' appeal.

TABLE OF CONTENTS

itemExecutive Summary

itemConsumers Express Moderate Interest in MIDs

itemCurrent Consumer Desires and Frustration Will Indicate Future MID Adopters

itemMID Makers Must Deliver a Breadth of Applications to Appeal Beyond Early Adopters

itemCase Studies

itemReport Methodology

This is an excerpt

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RESEARCH CATEGORIES

Technology

Customer Experience, Channel Design Strategies, eBusiness/eCommerce, The Mobile Channel

Industry

Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America