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	July 12, 2007 Mobile Internet Pricing Strategies Mature Flat-Rate Data Tariffs Will Boost Mobile Internet Adoption by Niek van Veen with Michelle de Lussanet, Lauriane Camus	Average: 8  (1 rating)

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Executive Summary

Vodafone is the latest in a series of European mobile operators to launch a flat-rate mobile Internet tariff. Forrester believes that flat-rate pricing for the mobile Internet will boost usage among existing users of mobile Internet services because it offers them predictable, simple, and affordable prices for mobile Internet access. Operators should not only truly embrace the Internet pricing model to stimulate adoption but should also stimulate the open creation and usage of Internet services.

TABLE OF CONTENTS

• Vodafone Joins The Growing Lineup Of Flat-Rate Mobile Internet Offers
• Flat-Rate Mobile Internet Tariffs Will Ignite An Upward Adoption Cycle

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• Supplemental Material
• Related Research Documents

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