For Consumer Product Strategy Professionals

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	May 8, 2008 Mobile Internet Users Lead In Advanced Mobile Services' Adoption In Europe by Pete Nuthall with Michelle de Lussanet, Dan Wilkos	Average: 9  (2 ratings)

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Executive Summary

A decade after accessing the Internet via a mobile phone became a reality, adoption is finally set to cross over into the mainstream. Regular mobile Internet users today are still more tech-savvy than the average consumer. They show greater interest in advanced mobile services in general — for instance, a fourth of them already use mobile email and a fifth are interested in using their mobile phone to tap into social networking sites. Operators shouldn't bank on locking users into their own mobile portals: As the frequency of mobile Internet use picks up, people are more likely to use Google than their operator's start site.

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