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For Consumer Product Strategy Professionals

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December 18, 2008

Mobile Media and Content in Europe

Making the Most of a Fragmented Market

by Thomas Husson

with Julie A. Ask, Mark Mulligan, Neil Strother, Ian Fogg

This is an excerpt

Executive Summary

Media companies want a share of the emerging opportunity surrounding mobile content. However, they face significant challenges in deploying the content in a fragmented handset market with a multitude of different national environments in Europe.

TABLE OF CONTENTS

itemExecutive Summary

itemMedia Companies Still Struggling with a Nascent and Fragmented Channel

itemFlat-Rate Mobile Internet Tariffs Will Open up Off-Portal Opportunities

itemAnticipating a Long-Term Cross-Media Strategy

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Thomas Husson

Technology

eBusiness/eCommerce, The Mobile Channel, Telecommunications Services, Mobile Services, Telecommunications Services By Region

Industry

Consumer Technology, Digital Content, Consumer Telecommunications, Media & Entertainment, Consumer Media & Entertainment

Geography

Asia Pacific, Europe, North America