May 31, 2007
by Neil Strother
with Julie A. Ask
This is an excerpt
The mobile media tide is shifting away from ring tones and wallpapers to new growth opportunities from infotainment: games, voting, alerts, and video.
Executive Summary
Mobile Media: Lack of Interest, Perceived High Prices Hinder Adoption
Personalization: Dramatic Growth Is Over
Infotainment: Best Prospects for Growth
Report Methodology
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eBusiness/eCommerce, The Mobile Channel
Media & Entertainment, Gaming, Consumer Media & Entertainment
Asia Pacific, Europe, North America