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For Interactive Marketing Professionals

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May 31, 2007

Mobile Media Forecast, 2006 to 2011

Infotainment Will Be the Next Growth Engine

by Neil Strother

with Julie A. Ask

This is an excerpt

Executive Summary

The mobile media tide is shifting away from ring tones and wallpapers to new growth opportunities from infotainment: games, voting, alerts, and video.

TABLE OF CONTENTS

itemExecutive Summary

itemMobile Media: Lack of Interest, Perceived High Prices Hinder Adoption

itemPersonalization: Dramatic Growth Is Over

itemInfotainment: Best Prospects for Growth

itemReport Methodology

This is an excerpt

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