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September 13, 2005 Mobile Music Needs A Tune-Upby Michelle de Lussanet, Niek van Veen with Jaap Favier |
Average: 10
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This is an excerpt
Executive Summary
Mobile operators are bullish about music downloading, while consumers are bearish. However, the services they currently offer lack the usability and flexibility of alternatives like Apple's iPod and iTunes music store. Operators need to break down the walls around their service and let users transfer music freely between their phone and other devices. And when service usability problems are fixed, they will see users pay for mobile music downloads as an impulse purchase.
TABLE OF CONTENTS
- Music Finds Its Way To The Mobile Phone
- Mobile Users Don't Share The Suppliers' Excitement
- Current Offerings Are Out Of Tune
- Growth Will Come From New Usage Models
RECOMMENDATIONS
- Operators: Start Leading The Way — Or Competitors Will
- Supplemental Material
- Related Research Documents
This is an excerpt
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