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For Interactive Marketing Professionals

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July 16, 2008

Mobile Search

Unlocking the Potential for Advertisers

by Neil Strother

with Julie A. Ask, David Card, Evan J. Andrews, Barry Parr

This is an excerpt

Executive Summary

Marketers are poised to deploy tactics around mobile search, yet consumer adoption remains low. The challenge for marketers will be to leverage the early adopters and prepare for the coming growth.

TABLE OF CONTENTS

itemExecutive Summary

itemUse of Mobile Search Still Limited and Marketers Have Responded with a Modest Level of Spend

itemMobile Marketers Will Deploy Online Search Tactics for Mobile

itemMarketers Should Make Plans to Capitalize as Demand for Mobile Search Grows, yet Remain Patient Until the Market Matures

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Marketing & Advertising, Marketing Measurement, Emerging Marketing Channels, Interactive Marketing

Geography

Asia Pacific, Europe, North America