For Marketing Leadership Professionals

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	January 9, 2008 Mobile Social Computing Adds Trust To Marketing Social Computing Goes Mobile an introduction by Jaap Favier	Average: 10  (2 ratings)

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Executive Summary

Gen Yers spend as much time on their mobiles as on the Web for personal reasons. Most of this time is spent sending and receiving text and picture messages, but with more than half also using social networking sites, the likes of Facebook and MySpace have now launched mobile social computing sites, and new mobile networks like Zingku are popping up.

This is an excerpt