For Customer Experience Professionals

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	September 19, 2007 Mobile Social Networks Complementary Communication Tools for Online Social Networking by Thomas Husson with Julie A. Ask, Mark Mulligan, Nick Thomas, Nate Elliott

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Executive Summary

The recent launch of the Vodafone/MySpace.com service, the planned launch of Bebo Mobile on Orange's UK network, and the increasing number of mobile social networking sites highlight the growing interest in mobile social networking.

Key Questions

• How successful has mobile social networking been so far?
• What are drivers and inhibitors of the uptake of mobile social networking?
• What is the business model for existing online players and mobile operators?

This is an excerpt

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