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April 9, 2009 (updated April 16, 2009) Mobile TechnographicsUnderstanding Mobile Phone Usage Is The Foundation Of A Mobile Strategyby Julie A. Ask, Charles S. Golvin with Michelle de Lussanet, Laura Wiramihardja |
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Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies to airlines — should be considering their mobile strategy. Mobile strategy development begins with a data-based understanding of how mobile-advanced your brand's consumers are and will be, and that insight comes from Mobile Technographics. Regardless of how sophisticated mobile usage is among your customers or target audience, there are opportunities to leverage the mobile channel.
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Julie A. Ask, Charles S. Golvin
eBusiness/eCommerce, The Mobile Channel, Enterprise Mobility, Enterprise Mobile Devices, Marketing & Advertising, Interactive Marketing, Emerging Marketing Channels, Telecommunications Services, Mobile Services, Data Services, Telecommunications Services By Region
Consumer Technology, Consumer Telecommunications, Consumer Electronics, Consumer Industries, Automotive, Automotive Marketing