For Consumer Product Strategy Professionals

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	May 20, 2008 Mobile Video and Live TV Defining the Right Balance Between Two Complementary Offerings by Thomas Husson with Neil Strother, Mark Mulligan, Laurence Meyer

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Executive Summary

Various mobile TV offerings—Swisscom's digital video broadcasting for handhelds (DVB-H) and Vodafone Germany's DVB for terrestrial (DVB-T)—will launch around the UEFA soccer cup. These launches will again raise debate and expectations regarding live TV.

Key Questions

• How successful are mobile video and TV offerings in Europe?
• How should companies position mobile video on demand (VOD) alongside live TV offerings?
• How quickly will the market develop?

This is an excerpt

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