For Interactive Marketing Professionals

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	September 5, 2007 Mobile Web Sites Building Sites That Are Best Able to Enhance Brands and Boost Ad Revenues by Neil Strother with Julie A. Ask

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Executive Summary

The use of the cell phone for mobile browsing is on the rise, but many media properties have yet to fully optimize mobile sites to take advantage of reaching audiences 24x7, and benefiting from the high CPMs in mobile advertising.

Key Questions

• What is the uptake for mobile Web browsing today?
• What does the future look like for mobile Web browsing?
• What should media companies do with their mobile sites to take advantage of current trends?

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