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	July 22, 2008 Mobile Youth Consumers Quantifying Use Patterns and Interest by Tushi Banerjee with Mark Mulligan, Thomas Husson

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Executive Summary

Mobile entertainment services continue to grow in popularity among young mobile users. However, migrating use with increasing age concerns mobile operators.

Key Questions

• How has use of mobile entertainment services evolved among mobile ages 15 to 24?
• How does mobile service use vary among young mobile consumers?
• What type of services are young mobile consumers interested in using in the future?

This is an excerpt

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