For Consumer Product Strategy Professionals

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	March 23, 2007 Mobile Content Improve Online Experience to Convert Browsers to Buyers by Julie A. Ask with Michael Gartenberg

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Executive Summary

With all major carrier decks open, the direct-to-consumer mobile content channel is growing in importance for carriers.

Key Questions

• How comfortable are mobile subscribers with the online mobile content channel?
• How are cell phone owners leveraging the Internet today for discovery and purchase of mobile content?
• What can carriers and content providers do to increase sales of content in the online channel?

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