For Consumer Product Strategy Professionals

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	March 24, 2004 Mobilizing Content For 3G Delivery Mobile Operators Are Out Of Sync With Content Providers by Michelle de Lussanet with Bernt Ostergaard, Niek van Veen, Jaap Favier

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Executive Summary

Content firms struggle to work well with mobile operators: Development time takes months instead of weeks because of standards fragmentation and broken operator processes. Moreover, content firms identify reduced network latencies, expanded carrier billing capabilities, and real-time reporting as major areas for improvement. To grow mobile content services usage and revenues, operators must address these complaints. Their current — too restrictive — portal models aren't sufficient: They need to become mobile content department stores. We lay out a transition strategy for this.

TABLE OF CONTENTS

• Mobile Content Firms Criticize Operators
• The Mobile Portal Is Now Out Of Date
• Portals Should Become Department Stores
• Using 3G To Streamline The Department Store
• Mobile Content's Long-Term Evolution

RECOMMENDATIONS

• Growing The Core Business Through Mobile Content
• Supplemental Material
• Related Research Documents

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