For Business Process Professionals

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	May 9, 2008 Mobilizing Sales To Handheld Devices The Options Offer Efficiency Benefits, CRM Extensibility, And Flexibility by Pete Marston with William Band, Sharyn Leaver, Jeffrey S. Hammond, Ellen Daley, Mary Ann Rogan	Average: 8  (2 ratings)

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Executive Summary

If you're looking for a mobile customer relationship management (CRM) solution to maximize your sales team's potential, you're not alone. According to a recent Forrester survey, nearly 50% of enterprises were piloting, rolling out, or currently using mobile applications for sales. Similarly, more than 40% of small and medium-size businesses (SMBs) were piloting, rolling out, or were using mobile applications to support their sales apps. The message is clear: Mobile sales solutions are gaining momentum for both enterprises and SMBs. But sales and IT leaders struggle to understand the complexities of the vastly different mobile sales options and architectures. To find the best solution, evaluate the solution tradeoffs and keep in mind that the solutions market is migrating toward platform, modular solutions.

This is an excerpt

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