For Media & Entertainment Professionals

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	September 11, 2006 More Consumers Look To The Net For Content Almost Half Of Online Consumers Use Less Offline Media by Brian Haven with Chris Charron, Sally M. Cohen, Tenley McHarg

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Executive Summary

Although consumer trust in traditional media sources like TV, newspapers, radio, and magazines rebounded in 2005 from a low in 2004, online consumers are turning more and more to the Internet for content like weather, general news, and sports news. The Internet also rules when consumers seek archived news, business or reference information, or adult entertainment, and among more tenured and younger consumers who grew up with the Internet's wealth of content at their fingertips.

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