For Media & Entertainment Professionals

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	January 6, 2005 More Consumers Pay For Online Content Movies And Music Draw The Most Interest by Josh Bernoff with Chris Charron, Sally M. Cohen

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Executive Summary

Purchasing online content is on the rise: more than one-fifth of online consumers purchase online content and more than two-thirds watch videos or listen to audio over the Internet. The most popular video genres include movie trailers and news videos, while Internet radio and music downloads lead the audio list. Consumers are more willing to pay for conventionally downloaded music and movies, but resist paying for streaming media like travel videos and weather broadcasts.

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