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For Technology Product Management & Marketing Professionals
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Executive Summary
Forrester completed its third survey of enterprise IT professionals in April 2008 to understand the state of green IT awareness and adoption in corporate computing. Our latest survey results show continuing advancement of both awareness and activity, but the adoption of green IT varies significantly by geography and industry. Vendor strategists looking to position their products and their firm to capture enterprise's growing green mindshare must tune their messaging to match these important variables.
TABLE OF CONTENTS
- No Fizzle In Green IT's Sizzle
- Getting Green Strategy Right
- Supplemental Material
- Related Research Documents
This is an excerpt
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