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For Interactive Marketing Professionals
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February 22, 2008 How To Move Email Marketing Forward In 2008by Julie M. Katz with Shar VanBoskirk, Emily Bowen |
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Executive Summary
Forrester recently surveyed email marketers and found little change in their priorities today compared with 2006. Their top challenges? Increase opens and clicks, grow lists, optimize delivery frequency, and integrate email with other applications. However, in the coming year, we expect them to make a priority of improving email sophistication by investing in analytics, customizing message frequency, and using email data to inform other marketing efforts.
This is an excerpt
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