For Consumer Product Strategy Professionals

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	July 25, 2008 Movies on the Internet Unlocking New Revenue Streams by Bobby Tulsiani with David Card

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Executive Summary

With DVD sales stagnating and an uncertain future for Blu-ray adoption, the Internet has the potential to unlock new digital revenue opportunities for the movie industry.

Key Questions

• What percentage of the movie industry's revenue is digital?
• Do digital movies cannibalize DVD sales?

This is an excerpt

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