For Consumer Product Strategy Professionals

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	September 16, 2008 Movies Online Engaging European Buyers by Nick Thomas with Mark Mulligan, Ian Fogg, Bobby Tulsiani, Laurence Meyer

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Executive Summary

The popularity of online catch-up services, such as the BBC's iPlayer, demonstrates a growing online audience in Europe for longer-form content, including movies. While the European online movie rental business is still nascent, initiatives from the likes of Apple and Amazon offer new strategies in this space.

Key Questions

• What are the key characteristics of Europeans interested in watching Internet-delivered movies on their PCs or laptops?
• How large is the potential audience for online movies, and how many of this group currently pay for content?
• How should sites attract and engage prospective online movie buyers?

This is an excerpt

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