For Consumer Product Strategy Professionals

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	October 22, 2007 Multi-play Offerings Identifying and Courting the Quadruple-Play Customer by Doug Williams with Julie A. Ask, Joe Laszlo

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Executive Summary

Consumers can now purchase all communications services from one provider, with telecom providers rolling out video services and cable operators offering wireless services.

Key Questions

• Which factors motivate consumers to subscribe to service bundles?
• To which service bundles are consumers receptive?
• What is the near-term market opportunity for quadruple-play bundles?

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