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For Consumer Product Strategy Professionals

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December 10, 2008

Multi-play Services

Driving Subscriptions in a Maturing Market and Down Economy

by Doug Williams

with Julie A. Ask, Ian Fogg

This is an excerpt

Executive Summary

The economic downturn and maturing broadband market will reduce organic subscriber growth for broadband service providers (BSPs). To increase bundle subscriptions, BSPs must steal customers from competitors and up-sell existing customers to relatively larger bundles.

TABLE OF CONTENTS

itemExecutive Summary

itemTriple-Play Bundles Lack Differentiation Across Providers

itemAdding Subscribers Becomes More Challenging in a Maturing Broadband Market and Uncertain Economy

itemDrive Customer Acquisition Through Precise Bundle Marketing

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Doug Williams

Technology

Sales, Marketing, & Product Strategy, Corporate Strategy, Telecommunications Services, Broadband & Remote Access, Data Services, Telecommunications Services By Region

Industry

Consumer Technology, Consumer Electronics, Consumer Telecommunications

Geography

Asia Pacific, Europe, North America