For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 5, 2009 (updated February 9, 2009) Multichannel: In-Store Pickup Gains Importance Consumers' Expectations Rise, But Retailers Are Slow To Respond by Brian K. Walker with Carrie Johnson, Brendan McGowan	Average: 9  (1 rating)

This is an excerpt

Executive Summary

Increasingly, customers of multichannel retailers are expecting in-store pickup of online orders. These retailers have an opportunity to drive sales, increase customer satisfaction, and mitigate competition from online-only retailers that are relentlessly optimizing their fulfillment operations. Retailers should look to test ship-to-store and in-store pickup as key tactics in the near term. By using services and technology providers to overcome traditional barriers in implementing these programs, retailers can build momentum and metrics around the business case for more complex multichannel programs in the future.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.